Barclays Bank of Botswana continues to invest in inclusive communication on the brand narrative. Local media Editors and Station Managers were hosted by the Bank on 22 May 2018 to discuss the future plans for the brand.
Head of Communications for Barclays Africa Group Limited Songezo Zibi said “the engagement served as a platform for dialogue about the rebrand journey, giving the Bank an opportunity to receive feedback from the media who are strategic partners”. Editors were furnished with key updates on the strategy for the business and time was allowed for questions and clarifications, ensuring all are aligned on the road ahead.
Duduetsang Molly, Head of Marketing & Corporate relations said, “With a heritage spanning over six decades, we are excited about the journey that lies ahead, and even more excited to take our valued stakeholders on this journey with us, including media partners. We will continue to engage with our various stakeholders with updates each step of the way. Amongst the key updates were:
- In South Africa, the ‘Barclays’ brand will be removed from physical assets by mid-2018;
- The bank will continue to enhance cyber security and leverage on artificial intelligence to develop new products.
- Markets outside South Africa, including Botswana, will use the ‘Barclays’ name until mid-2020.
“We are excited to embrace this change and continue our transformation into a strong African brand with global reach. Our customers’ needs will remain at the centre of our efforts and our strategies as we continue to provide innovative solutions,” concluded Molloy.