BARCLAYS BANK DRIVES GREATER FINANCIAL LITRERACY THROUGH MADI MAJWANA SEASON 4
GABORONE - Financial literacy remains a key imperative for Barclays Bank of Botswana. The bank continues to implement programs that address the development of effective money skills that enable individuals to make informed financials decisions. Against this background, Barclays Bank of Botswana, in partnership with The Company at Maitisong, launched the exciting fourth season of the popular financial literacy radio drama, Madi Majwana, in Gaborone on the 28th of March 2018.
Season four will focus on savings, money management and maintaining one’s financial health consistently and effectively. The series will air weekly on Gabz FM, Yarona FM, Duma FM and RB2. Through Madi Majwana, money management lessons are brought to life by several characters who are facing numerous challenges, both in their personal and professional lives.
Guest of Honour, the Governor of the Bank of Botswana, Moses D. Pelaelo, officially launched the new season, reiterating the importance of financial services providers’ responsibility to communities. “The
Bank of Botswana has a number of times made a call to financial institutions to help improve the financial literacy of the country. It has been an ongoing mandate that the bank should strive to improve how
Batswana spend their money and as such we will have better economic activity. This call to education includes ensuring that more people are able to understand our financial landscape, and manage their finances. I believe Madi Majwana contributes to alleviating this need.”
The radio drama was first launched on World Literacy Day in 2014, and has gained increasing popularity over the years. In 2017 over 250,000 people tuned into the drama, which aired on four National radio
stations: Gabz FM, Yarona FM, Duma FM and RB1. The show has also been taken across Botswana as theatrical performances in public places and schools. Performances are followed by discussions and debates on issues stemming from the theatrical production. Also in 2017, Maitisong embraced the Barclays Bank Ready to Work initiative, this initiative is one that helps prepare the youth for the workplace. Ready to Work consists of two main work streams, one that teaches youth how to start and grow a business and another that prepares them for formal employment.
Madi Majwana has created employment and imparted skills and opportunities for over 200 young Batswana. Moreover, the Madi Majwana actors have been trained as debt counselors through the Ready to Work initiative.
Said Barclays Bank of Botswana Managing Director, Reinette van der Merwe, “We are truly excited to launch this new season of our beloved radio drama. Madi Majwana has provided us at Barclays Bank of Botswana with an innovative platform to discuss issues of money and its impact on our daily lives. Talking financial literacy on this platform to communities across Botswana provides a safe environment for the
public to discuss very serious issues about money. We need to talk more about money matters and make these conversations a part of everyday conversation. Continued conversations on money management as
a Nation contributes to a more positive economic outlook for us all”.
Said Director of Maitisong Paya, “This partnership between us and Barclays Bank of Botswana is one that we hope and trust will continue to grow for years to come, that we may continue to educate the Nation
through creative arts and continuously improve our financial literacy levels”.
Financial literacy remains a key imperative for Barclays Bank of Botswana and our Shared Growth strategy encapsulates our ambitions to continue sustainable development of communities in the Nation.